Allu Arjun's Arya 2 has taken a super opening in Kerala. The film released in 65 screens on Friday (Feb 5), and has grossed Rs 67 lakhs in three days, which by any yardstick is fantastic! and with this they are increasing the screens to 100 from 2nd week.The film is expected to recover the costs with in a week which is a great feat.
The film has taken an M & M kind of opening in the state and is running to packed houses even in smaller stations like Perinthalmanna, Tanur in Malappuram district. Says Divya Pictures Ravi, the distributor of the film: Allu Arjun is turning out to be a phenomenon in Kerala. Arya 2 has taken the best opening of 2010 in Kerala especially in Malabar area. The film is sure going to be a super hit.
Remember Tamil superstar Ajith's new film Asal which released last Friday worldwide could only release in Cochin area of Kerala. In Malabar and Travancore areas which form 75 percent of the box-office Allu Arjun's Arya-2 was preferred by theatres over Ajith's Asal!
Allu Arjun, after Arya 2 has the same kind of opening a Vijay film has in Kerala says Rasheed Kottapuram a theatre manager in Malappuram area. His Malayalam fans are calling Allu as Mallu Arjun.
Now Mallu Arjun is one of the big stars of Kerala.
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